![Logo Designer](gfx22/logo-case-study-bg-top.jpg)
INSIGHT CLOUD LOGO DESIGN
![Insight Cloud Logo Design - Glenn Herbert](gfx22/logo-top-case-study-image.png)
I designed a suite of logos for the KPMG Insight Cloud dashboard and related analytic products. The logos were used to support marketing and were displayed in the admin back-end area of the product. Logo variants were designed to represent how the product was being adapted and marketed to different business sectors and use cases. The brand identity was a feature in successfully selling the product. See some examples of the logo variants, below.
Insight Cloud logo
![Screenshot of Insight Cloud Logo](gfx21/insight-cloud-logo.png)
- Logo designed in Illustrator.
Insight Cloud logo - dark theme
![Screenshot of Insight Cloud Logo - dark theme](gfx21/insight-cloud-logo-dark.png)
- Flexibility for different themes.
Insight Cloud in the software
![Screenshot of Insight Cloud dashboard](gfx21/insight-cloud-dashboard.png)
- The logo being displayed in the admin back-end area of the product.
- Use of Sketch to mock-up design-system layout options.
Insight Cloud in branded brochure
![Screenshot of Insight Cloud brochure](gfx21/insight-cloud-brochure.jpg)
- Brochure in Adobe Indesign.
Change Cloud logo
![Screenshot of Change Cloud Logo](gfx21/change-cloud-logo.png)
- Logo adapted for a KPMG dashboard for a different sector.
Cloud Care logo
![Screenshot of Cloud Care Logo](gfx21/cloud-care-logo.png)
- Logo adapted for a KPMG dashboard for a different sector.